Bill is Bored

Square and brightly coloured he parades the street. Portraying his method, his answer to misery and fear. A new world. A world without corruption. A world with a single answer that can be encapsulated with slogans. A world full of colour and happiness. A world full of vibrant, attractive people. People who love each other and treat each other with respect. Respect that is granted without question. Questions that are never asked. Questions that are never thought. Questions that never answer anything anyway. Reasons to need and reasons to want this answer become apparent. The sun shines and everybody is elated, sharing their common belief, engaging with a single generic taste, a taste that is not to be seen as bland but engaging. A taste that we can all consume. Beer? Perfume? Life insurance? Toothpaste? Significantly proven to increase your social well being. It may even increase your libido, your intelligence, your personal health, your hair loss, acne, wrinkles, big nose, small nose, round eyes, green eyes, twitches and wheat intolerance. It can even solve those awkward silences you share with strangers, those problems with relating to an attractive person, those sniggering colleagues who always considered you a loser. 9/10* people agree.

But Bill is worried. Bill has reasons to worry too. Although Bill lives in a heaven of goods, a glorious place where any material need may* be met, he feels the bedrock of his life trembling. A slow collapse, a subsidence of the soul. In such a coloured world why does he feel such solitude? How can he be so alone with everything within reach. He could scale the highest peaks, dive the deepest depths, visit any place he chooses and perform any activity he wishes. Bill has it all. But Bill worries that perhaps he is rich in pocket but poor in heart. He feels ill. Could it be that although he consumes all materials he desires something more, something harder to provide, something perhaps immaterial? But wait. Bill has found the answer, he has seen it before even. Every day on the way to work he sees the same board. The same brightly coloured square above the door. The answer to happiness at a nominal fee. Bill is safe. Bill is happy. Bill is bored.

He can rest easy at night knowing that his higher purpose* was conveyed. To nestle within the minds of the consumer, safely reassuring them that they too may live young, naive.

*no real facts available...